WRITING FOR THE WEB
Talk business. Avoid cute or clever names, marketing-induced names, company-specific names, and unfamiliar technical names. For instance, if you describe a service and want users to create an account, “sign up” is better than “start now!” which is again better than “explore our services”. As the Web is different from print, it’s necessary to adjust [...]
USER’S DONT READ THEY SCAN
According to the first law of usability, the web-page should be obvious and self-explanatory. When you’re creating a site, your job is to get rid of the question marks — the decisions users need to make consciously, considering pros, cons and alternatives. If the navigation and site architecture aren’t intuitive, the number of question marks [...]
